Baybella Creator Program.

An up-and-coming beauty brand disrupting the lash industry with magnetic lashes (and newly soft-launched press-on nails). Creator videos drive our sales, and Q4 + Black Friday is our biggest push yet.

Why we're disrupting the lash industry.

The old way

Built on dependence.

Salon extensions every 2 weeks
Strip lashes stuck on with glue
Time, money or mess, every time

The Baybella way

Salon lashes in her own hands.

On at home in 30 seconds
No glue, no appointment
Reusable, wear them again and again

No salon. No dependence.

$1M+spent on creator ads

Up to $80Ka month on Facebook & Instagram

Q4 + Black Fridayour biggest push yet

How do you get paid?

10% of the ad spend. For as long as it runs.

Every video comes with a free kit to keep. If we run your video as an ad, you earn 10% of everything we spend on it, for as long as the ad keeps running.

Commission on every video we run

10% of ad spend

No cap on what you earn

Once your video runs, you keep earning for as long as we keep spending on it. We only scale the ads that perform well, so the better your video does, the more you make.

Which of our ads have worked?

We've spent over a million dollars running creator videos as ads.

Some of our top videos.

Straight from our ad account, with what a creator would have taken home from each. Hook rate is the share of people who watch past the first three seconds.

How I save money

$88,776 AUD ad spend · hook rate **27%**

You'd earn$8,878 AUD

I've been pro makeup

$78,680 AUD ad spend · hook rate **32%**

You'd earn$7,868 AUD

Does no one help

$58,618 AUD ad spend · hook rate **33%**

You'd earn$5,862 AUD

Unpopular opinion

$38,771 AUD ad spend · hook rate **24%**

You'd earn$3,877 AUD

Mum did it like a pro

$35,194 AUD ad spend · hook rate **43%**

You'd earn$3,519 AUD

Video 09

$26,761 AUD ad spend · hook rate **25%**

You'd earn$2,676 AUD

I skipped Bali

$20,857 AUD ad spend · hook rate **30%**

You'd earn$2,086 AUD

Why are you still glueing

$20,389 AUD ad spend · hook rate **25%**

You'd earn$2,039 AUD

Real or scam

$18,007 AUD ad spend · hook rate **40%**

You'd earn$1,801 AUD

Tap any video to play it.You'd earn is the creator's 10% of that ad spend.

How much could you earn?

Move the slider. See what you'd make.

Drag it to see what your 10% comes to at that level of ad spend. Our real videos sit anywhere from $200 AUD to $88,776 AUD.

Ad spend behind your video

A video that gets tested and switched off

$200 AUD

$0 AUD$88,776 AUD — our best

You'd earn · 10% of ad spend

$20 AUD

We only scale the ads that perform well, so the more your video scales, the more you earn.

Who are we looking for?

Creators who put in the work.

HungryYou want to get better and earn more, not just get free product.
Confident on cameraClose up, face to the lens, talking straight to the viewer.
Great with productYou apply it properly, on camera, every time.
Natural on micYou talk like you're telling a friend, not reading a script.
CoachableYou follow the messaging and act on feedback.

Just after free product and a quick get-ready-with-me? This isn't for you.

How will we develop you?

Invest in yourself, and we'll invest in you.

Proven frameworksEvery brief is built on what's already converted for us, backed by $1M+ of our own ad data.

Winning hook formats
Tested angles
Customer pain points
Script structure
Example ads

Full transparencyYou see the same numbers we do on every video you make.

Hook rate
Hold rate
CPC
CPM
ROAS
Ad spend

Training & developmentHands-on coaching and resources to level up your content, video by video.

Stronger hooks
On-camera delivery
Lighting & framing
Product demos

Skills that travelLearn what makes an ad actually convert, not just look good, and take it to every brand you work with.

Direct-response know-how
Real results to show brands
A stronger portfolio
Higher rates

How does it work?

Here's how it works, step by step.

Request your kit

Request a sample on Trybe in our styles Fuller, Simple and Blair. We'll approve it and ship it straight out.

Try them properly

Your set comes with a QR code. Scan it, then spend a few days playing with them until they feel easy.

Read our guidelines

Our creator guidelines cover the basics we expect from every creator.

Tell us you're in

Once you've tried them, let us know if you're happy to showcase them and work with us.

Get your brief

Once you're in you can see our eight top-performing angles in Trybe, but there's no need to film anything just yet. Once you're happy to work with us, we'll provide more creative direction and send you a content brief on what to film.

Any other questions?

FAQs

How much do I earn?

You earn 10% of the ad spend we put behind your video, for as long as it runs. Move the slider above to see what that looks like.

Is there a flat fee per video?

No. We only work on commission because it means there's no cap on what you earn. A flat fee pays you once, but with commission, if your video takes off we keep scaling it and you keep earning for as long as it runs. It also means we can test every creator's videos as real ads, not just a chosen few.

How is it tracked?

Trybe tracks it for you. When we run your video as an ad, Trybe links that ad to your video and tracks the spend behind it. You can see your ads and earnings in your Trybe dashboard, and your 10% is paid out from there.

How long can you run my video as an ad?

We can run your video as an ad for as long as it's performing, and you earn your 10% of the spend the whole time it runs. Our winners run anywhere from a few months to well over a year.

How many videos do you need?

There's no minimum. Film as many videos as you like, and the more you make the more chances you have of landing a winner.

When do I get paid?

You're paid through Trybe every week, based on the ad spend behind your videos that week.

Is there exclusivity?

No exclusivity, you're free to work with other brands. Just not other lash or press-on nail brands while your videos are running with us.

Is the product free?

Yes, your samples are free and they're yours to keep.

What happens after I join?

Once you request to join we'll review it, and once you're in you can request your free samples.

Do I have to post the videos?

No. Your videos only run on our channels, so there's no posting on your own page. That said, if you're open to us running them as partnership ads from your account, they tend to perform better, which means more spend behind your video and more for you.

Does it all run through Trybe?

Yes, the whole program runs through Trybe. Briefs, samples and payments are all in one place.

Want to work with us?

Click below to join our creator program on Trybe. Once you're in, we'll send your kit out as soon as possible so you can get started.

Join the program